10 Expert Tips to Make Your Business Website Shine
In today’s digital-first world, learning how to make your business website effectively can determine your company’s online success. At Web Design London, we combine cutting-edge design with proven SEO strategies to create websites that convert visitors into customers.
Why Your Business Needs a Professional Website
Before we dive into how to make your business website stand out, let’s examine why it matters:
- 94% of first impressions relate to user experience design principles as outlined by Nielsen Norman Group
- Mobile-optimized sites see 67% higher conversion rates through proven optimization techniques
- Proper SEO implementation following Google’s guidelines can increase organic traffic by 200%
Step 1: Plan Your Website Structure
To properly make your business website work for SEO:
- Create a logical hierarchy (Home > Services > Web Design)
- Implement breadcrumb navigation for SEO
- Use shallow depth navigation with user behavior insights
Essential Elements When You Make Your Business Website
Our London-based team recommends these crucial components:
Mobile-First Design
With 60% of web traffic coming from mobile devices, we ensure:
- Responsive layouts for all devices
- Touch-friendly interfaces optimized for mobile performance
- Accelerated Mobile Pages (AMP) integration using Google’s AMP framework
SEO-Optimized Architecture
To help your website rank higher:
<!-- Example of semantic HTML structure --><header><nav aria-label="Main navigation">...</nav></header><main><article><h1>Primary Heading</h1><section>...</section></article></main><footer>...</footer> MDN Web Docs semantic HTML guideOur WordPress development team implements these best practices in every build following WordPress Codex guidelines.
Conversion Rate Optimization Techniques
When you make your business website with conversions in mind:
- Strategic call-to-action placement using HubSpot’s best practices
- A/B tested landing pages using data-driven insights
- Exit-intent popups with special offers following OptinMonster’s strategies
Website Security Essentials
Our London team implements:
- SSL encryption and regular updates
- Vulnerability scans through our web support services
- Enterprise-grade DDoS protection aligned with OWASP security standards
Maintaining Your Business Website
After we make your business website, our maintenance plan includes:
- Weekly SEO audits using Google Search Console
- Monthly content updates following Content Marketing Institute guidelines
- 24/7 security monitoring via dedicated support
Ready to make your business website a powerful sales tool? Contact Web Design London for a free consultation about our custom web solutions.
